Book Review: Patrick Vernon's Venture Capital Strategy: How to Think Like a Venture Capitalist# Review of Part One (Continuation) This part of the book taught me how venture capital firms…
Book Review: Patrick Vernon's Venture Capital Strategy: How to Think Like a Venture Capitalist Review of Part One The first section of Patrick Vernon's Venture Capital Strategy: How to Think…
Media Plan Worksheet Media CategoryJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECAnnual TotalEst. ReachCPV/CPAPRINT MEDIANewspapers$1,500$500$1,500$500$1,500$500$1,500$500$1,500$500$1,500$1,500$13,00045k$0.29Magazines$2,000$0$0$2,000$0$0$2,000$0$0$2,000$0$2,000$10,00025k$0.40ELECTRONICTelevision$5,000$3,000$3,000$0$0$0$3,000$3,000$3,000$5,000$6,000$6,000$40,000120k$0.33Radio$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$24,00080k$0.30OUTDOORBillboards$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$36,000500k$0.07Transit$500$500$500$500$500$500$500$500$500$500$500$500$6,000150k$0.04DIGITAL MEDIASocial (Meta/IG)$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$4,000$4,000$33,000650k$0.05YouTube$1,500$1,500$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,500$2,500$2,500$17,500300k$0.06Google Search$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$14,40040k (Clicks)$0.36Blog/Content$400$400$400$400$400$400$400$400$400$400$400$400$4,80015k$0.32TOTALSTotal Media Cost$19.6k$14.1k$15.1k$12.6k$13.6k$12.1k$15.6k$13.6k$15.1k$18.1k$21.1k$22.1k$194,700Total ReachAvg CPATotal Reach120k110k120k135k135k135k150k150k150k180k210k240k~1.9M Ann.1,945,000$0.10Revenue (Target)$40k$40k$45k$48k$50k$50k$55k$55k$55k$65k$80k$90k$673,000Net (Gross Profit)$12k$16k$18k$24k$24k$26k$28k$29k$28k$32k$41k$48k$326,000Required Sales8008009009601,0001,0001,1001,1001,1001,3001,6001,80013,460 units
ENGAGING PROFESSIONAL MARKETING CONTINUED The Interactive Evolution: From Passive Advertising to Digital Engagement The contemporary marketing landscape has undergone a seismic shift, transitioning from the one-way communication models of the…
COMPREHENSIVE INDUSTRY STRUCTURAL AUDIT — PORTER’S FIVE FORCES THREAT OF NEW ENTRANTS: BARRIERS TO ENTRY AND STRATEGIC RETALIATION The threat of entry places a cap on the profit potential of…
Nigeria: In The beginning Loop ready realistic 3D animation. 4K resolution. From the very beginning, I knew my life’s mandate was tied to leadership and entrepreneurship. My passion has always…
THE NEXT GENERATION ENTREPRENEUR This blog post series will be focused on Gen Z, college students, and young entrepreneurs that aspire to become entrepreneurs in the U.S economy and around the…
Nigeria: In The beginning Loop ready realistic 3D animation. 4K resolution. From the very beginning, I knew my life’s mandate was tied to leadership and entrepreneurship. My passion has always…
