Posts by GIEI

Book Review: Patrick Vernon's Venture Capital Strategy: How to Think Like a Venture Capitalist# Review of Part One (Continuation) This part of the book taught me how venture capital firms…

Book Review: Patrick Vernon's Venture Capital Strategy: How to Think Like a Venture Capitalist Review of Part One The first section of Patrick Vernon's Venture Capital Strategy: How to Think…

Media Plan Worksheet   Media CategoryJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECAnnual TotalEst. ReachCPV/CPAPRINT MEDIANewspapers$1,500$500$1,500$500$1,500$500$1,500$500$1,500$500$1,500$1,500$13,00045k$0.29Magazines$2,000$0$0$2,000$0$0$2,000$0$0$2,000$0$2,000$10,00025k$0.40ELECTRONICTelevision$5,000$3,000$3,000$0$0$0$3,000$3,000$3,000$5,000$6,000$6,000$40,000120k$0.33Radio$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$24,00080k$0.30OUTDOORBillboards$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$3,000$36,000500k$0.07Transit$500$500$500$500$500$500$500$500$500$500$500$500$6,000150k$0.04DIGITAL MEDIASocial (Meta/IG)$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$4,000$4,000$33,000650k$0.05YouTube$1,500$1,500$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,500$2,500$2,500$17,500300k$0.06Google Search$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$1,200$14,40040k (Clicks)$0.36Blog/Content$400$400$400$400$400$400$400$400$400$400$400$400$4,80015k$0.32TOTALSTotal Media Cost$19.6k$14.1k$15.1k$12.6k$13.6k$12.1k$15.6k$13.6k$15.1k$18.1k$21.1k$22.1k$194,700Total ReachAvg CPATotal Reach120k110k120k135k135k135k150k150k150k180k210k240k~1.9M Ann.1,945,000$0.10Revenue (Target)$40k$40k$45k$48k$50k$50k$55k$55k$55k$65k$80k$90k$673,000Net (Gross Profit)$12k$16k$18k$24k$24k$26k$28k$29k$28k$32k$41k$48k$326,000Required Sales8008009009601,0001,0001,1001,1001,1001,3001,6001,80013,460 units

Marketing Budget   PROJECTED TOTAL TO DATE$ 349,370.00ACTUAL TOTAL TO DATE$ 338,889.00DIFFERENCE TO DATE-$ 10,481.00MON STARTADVERTISINGDIRECT MARKETINGCOLLATERALPUBLIC RELATIONSRESEARCHSTAFF/PERSONNELSOCIAL MEDIAWEBSITEMONTLY / QUARTERLY TOTALSWEEK BEGINNINGPROJECTEDACTUALPROJECTEDACTUALPROJECTEDACTUALPROJECTEDACTUALPROJECTEDACTUALPROJECTEDACTUALPROJECTEDACTUALPROJECTEDACTUALPROJECTED TOTALSACTUAL TOTALSDIFJAN2$ 600.00$ 580.00$ 450.00$ 430.00$ 200.00$…

ENGAGING PROFESSIONAL MARKETING CONTINUED The Interactive Evolution: From Passive Advertising to Digital Engagement The contemporary marketing landscape has undergone a seismic shift, transitioning from the one-way communication models of the…

COMPREHENSIVE INDUSTRY STRUCTURAL AUDIT — PORTER’S FIVE FORCES THREAT OF NEW ENTRANTS: BARRIERS TO ENTRY AND STRATEGIC RETALIATION The threat of entry places a cap on the profit potential of…

Magazine Advertisement 1. Brand: California Milk Processor Board – Got Milk? (Celebrity Milk Mustache Series) Description and Appeal: The "Got Milk?" magazine campaign is a legendary example of Testimonial and…

Marketing Calender   1st Quarter2nd Quarter3rd Quarter4th QuarterJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECAdvertisingOnline adsLaunch: Brand Awareness(Video Ads)Retargeting: Abandoned Cart RecoveryConversion: Holiday Gift BundlesMobile text adsWelcome Discount SMSYellow pagesPrint adsNiche Magazine "Lifestyle" FeatureFull-page Holiday "Thank You"…

The Strategic Integration of Professional Marketing Services: A Framework for Venture Longevity  X. The Strategic Interrogation: Applying the Levinsonian 10-Question Framework The transition from theoretical appreciation to the practical engagement…

STRATEGIC PESTLE AUDIT — OMNIMART SOLUTIONS (OMS) Institutional and Economic Foundations 1.1. Political Factors Governance and Sovereignty: Political variables define the stability of the business environment. For a tech retailer,…