"Media Plan Worksheet Media Category JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Annual Total Est. Reach CPV/CPA PRINT MEDIA Newspapers $1,500 $500 $1,500 $500…"
Media Plan Worksheet
| Media Category | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Annual Total | Est. Reach | CPV/CPA |
| PRINT MEDIA | |||||||||||||||
| Newspapers | $1,500 | $500 | $1,500 | $500 | $1,500 | $500 | $1,500 | $500 | $1,500 | $500 | $1,500 | $1,500 | $13,000 | 45k | $0.29 |
| Magazines | $2,000 | $0 | $0 | $2,000 | $0 | $0 | $2,000 | $0 | $0 | $2,000 | $0 | $2,000 | $10,000 | 25k | $0.40 |
| ELECTRONIC | |||||||||||||||
| Television | $5,000 | $3,000 | $3,000 | $0 | $0 | $0 | $3,000 | $3,000 | $3,000 | $5,000 | $6,000 | $6,000 | $40,000 | 120k | $0.33 |
| Radio | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $24,000 | 80k | $0.30 |
| OUTDOOR | |||||||||||||||
| Billboards | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $36,000 | 500k | $0.07 |
| Transit | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $6,000 | 150k | $0.04 |
| DIGITAL MEDIA | |||||||||||||||
| Social (Meta/IG) | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $4,000 | $4,000 | $33,000 | 650k | $0.05 |
| YouTube | $1,500 | $1,500 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,500 | $2,500 | $2,500 | $17,500 | 300k | $0.06 |
| Google Search | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $1,200 | $14,400 | 40k (Clicks) | $0.36 |
| Blog/Content | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $4,800 | 15k | $0.32 |
| TOTALS | |||||||||||||||
| Total Media Cost | $19.6k | $14.1k | $15.1k | $12.6k | $13.6k | $12.1k | $15.6k | $13.6k | $15.1k | $18.1k | $21.1k | $22.1k | $194,700 | Total Reach | Avg CPA |
| Total Reach | 120k | 110k | 120k | 135k | 135k | 135k | 150k | 150k | 150k | 180k | 210k | 240k | ~1.9M Ann. | 1,945,000 | $0.10 |
| Revenue (Target) | $40k | $40k | $45k | $48k | $50k | $50k | $55k | $55k | $55k | $65k | $80k | $90k | $673,000 | ||
| Net (Gross Profit) | $12k | $16k | $18k | $24k | $24k | $26k | $28k | $29k | $28k | $32k | $41k | $48k | $326,000 | ||
| Required Sales | 800 | 800 | 900 | 960 | 1,000 | 1,000 | 1,100 | 1,100 | 1,100 | 1,300 | 1,600 | 1,800 | 13,460 units |
Article Tags & Topics:
#Entrepreneur#marketing
About The Author
Victor King
Victor King is a mental revolutionist, strategic leader, entrepreneur, and author. A faith-based and community business leader who is focused on shifting people’s mindsets so they can see new possibilities and become the possibilities they see.
Stay Connected
Subscribe to GIEI USA Business Updates
Get new entrepreneurial frameworks and book reviews delivered straight to your inbox.
